Lexogen is a biotech company based at the Vienna BioCenter. The team is focusing on RNA and complete transcriptome studies using next generation sequencing technologies. To help them increase brand awareness in both the DACH and US market we developed ideas worth sharing in labs worldwide. For their new sustainable packaging solution we created a campaign that connects RNA research to it's roots: Nature.
"Instead of re-creating the same old, all-white and sterile pack shots, photographer Maximilian Huber brought warm lighting and natural elements into the studio that highlight the benefits of the new eco-packaging."
- Ana Barros