FRIEDRICHSTRASSE BERLIN — REVIVING AN ICON
While online shopping is striving, the offline counter parts are having a hard time. The pandemic and the highly competitive and saturated shopping market lead to more and more closed stores in the real world. For Friedrichstraße/ FST we created a campaign to reactivate and show Berliners that their street is still alive.
PARTNERS MTTR, Peter Rigaud
CLIENT Bezirksamt Mitte Berlin
SERVICE Production, Identity, Campaign