BUMBLE — DATE BETTER
When the dating app Bumble entered the European market, a lot of users were already feeling a major swiping-burnout. So instead of flexing gym bros, toxic masculinity and careless swiping, our campaign offered guidelines and date-filters. Bumble features helped to find a match, that actually matches attitudes and identity. In 2019 and 2020 we translated that promise of a self-determined online-dating life into digital and OOH campaigns for Germany, the UK, Spain and the Netherlands.
Bumble fights this collective online-dating-hangover. Instead of flexing gym bros, toxic masculinity and careless swiping, they offer guidelines and date-filters. Bumble features help you find a match, that actually matches your attitudes and identity.