You no longer inherit identity, you earn it.
Why does everyone want to study at art school?
What is it that makes us eat halal, organic, lo-carb, vegan, paleo?
Why are we all moving to the (unaffordable) cities?
Industrial labour is no longer a source of identity.
Price does not define the value of a product, but its uniqueness does.
Social spaces are being separated into attractive and unattractive ones...
...so we start to curate everything: