What would happen, if we placed a “Schalke Ultra” on Megaboards all over Dortmund? And what if we placed a Bochum Ultra in Mönchengladbachs streets?

You guess right: it’s awareness for DEM POTT SEINE AIRLINE.

While other airlines had to be saved with the taxpayers money, WIZZ was taking over the German Ruhr-Area in 2020.
“Der Pott” is a proud but price sensitive region. Locals love their football clubs and they love getting on holidays on a budget although it’s 2020! URLAUB IN DER WESTKURVE, for example.