Thesis 2
Social change is the driver of technological digitization.
Technological change:
→Decentralized data and decisions (cloud)
→ Connected technologies (IoT)
→ Automatization, acceleration, etc.
Social change:
→ social status (in the network society)
→ curating Identity
→ from consumer to prosumer, etc.
Brands often adapt well technologically, but struggle with cultural change.
Thesis 2
Social change is the driver of technological digitization.
Technological change:
→Decentralized data and decisions (cloud)
→ Connected technologies (IoT)
→ Automatization, acceleration, etc.
Social change:
→ social status (in the network society)
→ curating Identity
→ from consumer to prosumer, etc.
Brands often adapt well technologically, but struggle with cultural change.
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