HP OMEN — CELEBRATING DIGITAL TRIBES

Gamers are organized in tribes. They look up to their clan chief. Every ambitioned gamer wants to be like the HP Omen gaming pro team. That's why we put the Omen Squad in the spotlight —in an abandoned dystopian factory hall. To kick-start Omen in 2019, we produced more than 3000 creative assets for 7 international markets. It was a little bit like the Eurovision Song Contest, two days, dozens of shows and a lot of stars —but the show went smoothly.