Thesis 8
Marketing needs to be set-up in a modular way.
The condition of content needs to be a modular one. Modular content is two-dimensional. It appears as:
→ creative ideas, that provide identity modules. Audiences use them for daily self-curation.
→ content productions that deliver formats for all platforms (focusing on community needs and constantly “moody” algorithms).
Modular content softens the pain of fragmented target groups.
1x1
4x5
9x16
16x9
Modular content softens the pain, caused by fragmented target groups.
Get rid of 360°. Focus on the right modules instead.
Thesis 9
Marketing today needs to provide identity modules.
The condition of content needs to be a modular one. Modular content is two-dimensional. It appears as:
→ creative ideas, that provide identity modules. Audiences use them for daily self-curation.
→ content productions that deliver formats for all platforms (focusing on community needs and constantly “moody” algorithms).
Modular content softens the pain, caused by fragmented target groups.
