Identity is no longer inherited, it needs to be earned.
Life is constant
→ Why does everyone want to study at art school?
→ What is it that makes us eat halal, organic, lo-carb, vegan, paleo?
→ Why are we all moving to the (unaffordable) cities?
...because members of the network society curate all aspects of life
Brands either add value to a person's self-curation or become dispensable