Imagine the relation between brands & corona like the movie La Haine: “Heard about the guy who fell off a skyscraper? On his way down past each floor, he kept saying Jusqu'ici tout va bien, jusqu'ici tout va bien… (so far so good)”. But the problem is not the fall, it’s the impact.

What is the impact going to be like? Well it depends if you have a parachute and if that is going to open. 

So we built a brand personality test that tells you if  you have to react, adapt, invest, change your brand, product and supply chain, or just sit this one out, watch the Tiger King and buy Marijuana Stocks with government funding.