Imagine the relation between brands & corona like the movie La Haine: “Heard about the guy who fell off a skyscraper? On his way down past each floor, he kept saying Jusqu'ici tout va bien, jusqu'ici tout va bien… (so far so good)”. But the problem is not the fall, it’s the impact.
So we built a brand personality test to tell you if you have to react, adapt, invest, change your brand, product and supply chain, or just sit this one out and watch the Tiger King.
Imagine the relation between brands & corona like the movie La Haine: “Heard about the guy who fell off a skyscraper? On his way down past each floor, he kept saying Jusqu'ici tout va bien, jusqu'ici tout va bien… (so far so good)”. But the problem is not the fall, it’s the impact.
So we built a brand personality test to tell you if you have to react, adapt, invest, change your brand, product and supply chain, or just sit this one out and watch the Tiger King.
We split this test up in two phases:
a) the fall
b) the impact.
Better call Kai! +43 650 90 99 100
