This is the golden hour of digitization. But at the same time we are craving more real life emotions in a digital world.
After the crisis: big tech is gonna take over a even bigger share of the global economy. But small business can offer the right “appeal” for users that are looking for more human, authentic and local offers.
All of us will buy even more on amazon, but with a growing wish to avoid that tendency.
You are going to need the best of both worlds to survive: the smooth technical infrastructure of IoT giants and a local/organic/real life brand story.