We are all in this together (with the exception that some of us are more in this than others – in the US death rates of people of colour have been significantly higher, Italy is craving for eurobonds, but the rich “european north” is refusing them).

After we survive this, we will have survived as communities, cities and countries, not as “the west” or “the EU”. We will have survived “with the ones close to us”, and “against the others”.

This development occurs during a time that no longer sees brands as “what they tell people they are”, but “what their communities say about them”. This means: your communities are going to ask you “which side are you on” and if you refuse to answer, they are just going to put you in a box.

So, what are you doing for your community? And if you are still thinking globally, why and how? Show us!