You don’t want to be the “exploiting of the crisis” type. Good. Nobody likes those kind of people. But nobody cries for losers, either. So make sure you are neither of these two.
If you just keep silent now, people will assume you either have a problem, or bad intentions. Show strengths and health instead – but stay humble. You don’t necessarily need to offer help for the weaker ones, but you need to prove to your clients and communities that you are not one of the many that need to be saved now.
Maybe nobody really ever cared about your football sponsorship or CSR project.
But now is the time to do something unselfish and profit from it.