In recent weeks, you might have thought about the value of your company, or the value of your private stock portfolio.. Currently, there is an extreme volatility in the stock markets… The exact same volatility is moving the markets of awareness and attention!
Online time, awareness and clicks is cheap those days. Newspapers have the highest click rates ever. At the same media companies are letting employees go because the ad spendings are going down....
In a few weeks, when people are going out to meet friends again, or when the are fighting for their jobs – all of those KPIs are going to fall. People will not be waiting for your brand message, when the free fall approaches the ground. Costs for reach and clicks are going to be at an all time high soon.
Include this new volatility of attention in your campaign planning.