Thesis 6
Advertising is not a beauty contest, it is a singularity contest.
The 20th century was about beautiful pictures and words.
→ Brands as perfect pieces of craftsmanship.
The 21st century is about “being extra”.
→ Brands as unique players in the network.
Thesis 6
Advertising isn't a beauty contest, it's a singularity contest.
The 20th century was about beautiful pictures and words.
→ Brands as perfect pieces of craftsmanship.
The 21st century is about “being extra”.
→ Brands as unique players in the network.
